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Introducing Makeup by ONE DIRECTION #makeupby1D

Earlier this Summer, Niall of One Direction tweeted about 1D makeup ( and it's here... it's FINALLY here.  Seriously, I remember watching Entertainment Tonight when they first announced 1D was entering the makeup game.  This is HUGE news.

About the Product Makeup by ONE DIRECTION:

A range of makeup and cosmetic products celebrating youth, style, and the uninhibited lifestyle of a new generation. Celebrating life with bold shades, unique formulae and infused with limited edition collectable packaging, Makeup from One Direction is fun, bold, often irreverent, with a touch of cheeky mischievousness. Offered at prices that every girl and woman can afford.

The Looks Collection comprises three keepsake tins inspired by One Direction's globe-conquering albums, Up All Night, Take Me Home and the latest chart topper, Midnight Memories. Each tin comes complete with everything you need to show off your personality. Are you a rock n' roll girl, a fun party girl or the girl next door? We have just the right collection for you and illustrations to help show you just how to get your perfect look. All your beauty essentials are housed in a LIMITED EDITION collectable keepsake tin with removable sleeve, complete with ONE DIRECTION doodle stencils to decorate your keepsake tin and make it uniquely your own!

My Thoughts:  I received the Midnight Memories Looks Collection for review.  Each tin comes with nail polish, eyeliner, mascara, lipstick, eye shadow palette and "glow gloss". I LOVED the nail polish, eyeliner, mascara and eye shadow palette.  The lipstick included in this collection just wasn't a match for my skin tone and the mascara just added a hint of color.  In these days where everyone wants thicker, longer eyelashes, the mascara misses the mark.  
The "glow gloss" LOVE IT!!!  The "glow gloss" is a lip gloss that comes in a funky shade BUT changes to a cool neon orange when exposed to UV light.  COOL!  I am a lover of all things lip gloss but I've never seen anything like the "glow gloss".  

 Of course, 1D makeup would be a hit for any fan of the group but really any beauty product lover may find something of interest in the set.    I liked the "Metallic Steel" nail varnish. The shimmery flakes of silver and coal black were perfect compliments to the other items in the set.  

The Midnight Memories kit provided easy to follow instructions on how to achieve some fab looks including the perfect smoky eye.  The 4+1 eye palette features a couple of shimmer shadows and a creme eye shadow.  The colors in the palette complemented each other and I really liked the "Midnight Memories" silver glitter creme.  It was easy to apply and long lasting. 

For more details on the One Direction Looks Collection tins visit or 

Disclosure: I am a member of Brandbacker and received this product for purposes of facilitating this review. Opinions are my own and NOT influenced by monetary compensation. The opinions expressed above are mine. Click here for the Disclosure Policy of Three Boys and an Old Lady blog. The opinions expressed above are 100% my own. I received a product in exchange for this review and post. I am disclosing this in accordance with the FTC's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising.


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