March 10, 2013

Join Colgate and Champions for Kids to Help School Districts in Your Hometown #Colgate4Kids

I remember when my youngest son was in kindergarten and he asked me if we were poor.  "No" I responded with a heavy heart thinking my child thinks we're poor.  Then he looked at me and said "Mommy, my friend is rich.  She has silver teeth."  I didn't have the heart to tell him the reason his friend had silver teeth was not because they were rich but probably due to cavities, so I simply said "Oh" in my mommy voice.

Children's dental health is a passion of mine and I am honored to have the opportunity to share with you how Colgate, Champions for Kids and Collective Bias are helping kids in my school district.  Funny thing is neither had any idea the Three Boys and an Old Lady family uses Colgate.  I even use  Colgate Prevident 5000, it's one of the Colgate Rx only products for those of us with sensitive teeth.  Colgate is just a product of choice in our home and I'm very excited to participate in this project.

What's the project?
     During the month of March, shoppers at select Walmart stores in Central Arkansas will have the opportunity to donate Colgate toothbrushes and toothpaste at in-store donation bins, promoting dental care and directly benefitting children in Central Arkansas. Displays will be throughout the stores and cashiers will also have toothpaste and toothbrushes in a special box at the register for purchase. The donated items will be directly donated to the school district near that Walmart store so it will directly benefit YOUR community!

  • Look for a display like this (found at both entrances at my local Walmart Neighborhood Market)
Or a display like this near the cash registers
  •  Choose a Colgate toothbrush and/or toothpaste in the dental care aisle 
  •  Buy the product
  • Place in donation bin

When I saw the display at the register, I asked the cashier what the display was all about and he didn't know BUT fortunately, the Customer Service Manager, Sharon, knew all about the Colgate Champions for Kids campaign and handed me a leaflet detailing the program.  

Sharon is always helpful and I have yet to see her without a huge smile on her face.  She is wonderful.
While speaking with Sharon about the Colgate and Champions for Kids display, one of my kids' favorite teachers tapped me on the shoulder.  Talk about perfect timing.  After a quick greeting he joined in listening about the Colgate and Champions for Kids partnership and how donated Colgate  toothbrushes and toothpastes will be distributed to needy children in OUR community.  Awesome!!!   The teacher offered to share the news of this great partnership with fellow parents at our local school. I can't wait to see how many toothbrushes we collect.

Deciding which items to purchase was an easy task.  I just grabbed two of each.  I guess my neighbors hadn't heard about the program yet because *sigh* there were only 1 single, toothbrush in the bin.   No worries though, I purchased a tube of Dora the Explorer toothpastes and a couple Dora the Explorer and Spongebob Squarepants toothbrushes and added to the donation bin.  

Now it's your turn Central Arkansas.  During your next visit to Walmart, stop by and purchase a Colgate toothbrush and/or toothpaste and drop it in the bin.  

For more information on Colgate and Champions for Kids please visit

Facebook                                                     Twitter                                  @ColgateSmile                  @Champions4Kids

Disclosure:  “I am a member of the Collective Bias®  Social Fabric® Community.  This shop has been compensated as part of a social shopper insights study for Collective Bias®  Colgate and Champions for Kids #cbias #SocialFabric”


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